Hoopes/Hoopla

In Dogged Pursuit of Perfect Wines

Located on prime Napa Valley real estate, where the Oakville AVA borders Yountville, the Hoopes Vineyard is a family business with a twist: it’s a father-daughter operation – in which (daughter) Lindsay Hoopes has full control of managing the business. Her father, Spencer Hoopes, came to farming and winegrowing by following his passion for collecting great wines. In 1983, he planted a ten-acre vineyard in the Oakville AVA and was soon supplying premium fruit to several esteemed wineries. 15 years later, he started his own label in order to make the aromatic wines with balance and structure that he loved most. A sweetspot for Cabernet Sauvignon, the Oakville AVA features well-drained sandy and gravelly soils as well as a slightly warmer climate that allows this late-ripening variety to develop rich and complex flavors. Think “Napa Cab” and you are probably thinking “Oakville” - as it is home to many of the Valley’s most iconic wines. Hence, it’s not surprising that Hoopes Vineyard focuses on Cabernet. But, as a small enterprise comprising estate vineyards as well as a winery, Hoopes Vineyard represents the pure relationship between grape grower and winemaker in a way that few do in the Napa Valley anymore. Under the flagship Hoopes label, the winery produces Cabernet from its estate vineyard in Oakville as well as from select vineyards in other parts of the Valley.  These wines, produced through meticulous farming and a minimalist approach to winemaking, are deep and complex and will reward years of cellaring. This label also includes Sauvignon Blanc from Coombsville as well as Chardonnay from Carneros. The winery also launched Hoopla, originally as a way to utilize the barrels that didn’t make it into the top blends but now as a label that emphasizes the fun and joie de vivre of a life in - or with - wine. The dog on the label is Dante, Spencer’s faithful and energetic terrier (now deceased), whose boundless energy might symbolize how we should approach wine in our lives - with a sense of play and fun rather than formality and seriousness.

Wines from this Winery

2017 Hoopla Napa Valley Rose Wine

2017 Hoopla Napa Valley Rose Wine

A bottle of Hoopla Rosé solves that summertime dilemma when it’s too hot for red wine but a white would match neither the food nor the mood. With a darker color than the rosés of Southern France or Spain, Hoopla Rosé is blended from a spectrum of black grapes: 78% Cabernet Sauvignon, 7% Merlot, 6% Zinfandel, 4% Cabernet Franc, 3% Petite Sirah, 2% Syrah. The dark color derives from the winemaking process of bleeding red wine tanks (aka “saignée) soon after the start of maceration in order to add concentration to those wines. The bled off pink juice is then fermented separately in stainless steel tanks and becomes a lovely rosé that can be served well-chilled with a range of fish or lightly grilled meats. 

Details
¥ 3,400
2017 Hoopla Yountville Napa Valley Chardonnay

2017 Hoopla Yountville Napa Valley Chardonnay

Chasing her dogs one morning, Lindsay stumbled across a lovely Chardonnay vineyard across the borderline in Yountville. A short conversation and a handshake with the owner was all it took to procure a new source of excellent Chardonnay fruit. Fermented almost entirely in stainless steel, the wine offers a mouthfeel that’s round and creamy along with vibrant notes of pear, melon and pineapple. A generous Chardonnay that’s bright and pure and without oaky notes of butter and vanilla, Hoopla Yountville Chardonnay is a lovely wine with an affordable price. 

Details
¥ 3,400
2016 Hoopla California Cabernet Sauvignon

2016 Hoopla California Cabernet Sauvignon

Despite the playful label and promise of “hoopla,” this is serious and seductive Cabernet. A blend of 83% Cabernet Sauvignon, 8% Petite Sirah, 4% Merlot, 3% Petit Verdot, 2% Malbec, it was sourced from vineyards in Napa, Sonoma and Paso Robles. The wine seduces with layers of dark fruit flavors but remains balanced with acidity and well-integrated oak. With a reasonable 14.0% alcohol, this is a food-friendly and affordable Napa Cab that needs no special occasion to enjoy over a meal with friends or family.  

Details
¥ 3,600
2014 Hoopes Napa Valley Cabernet Sauvignon

2014 Hoopes Napa Valley Cabernet Sauvignon

Sourced from the Hoopes estate in Oakville as well as vineyards in St. Helena, Oak Knoll, southern Napa and Coombsville, this Cabernet combines the qualities of unique terroirs into a grand expression of the region. While 2014 was a rather dry year in the middle of a multi-year drought, moderate temperatures throughout the growing season allowed the grapes to develop their ripe and concentrated flavors slowly. This is a stunning wine that delivers intensity and richness. 

Details
¥ 8,700
2014 Hoopes Howell Mountain Maya's Merlot

2014 Hoopes Howell Mountain Maya's Merlot

When it comes to Merlot, location is everything. To avoid Merlot that’s soft, over-ripe and jammy, it should be planted in vineyards that are cool but not too cold – such as in St Emilion or Pomerol, where Merlot-dominant wines are savory with great finesse and elegance. Maya’s Merlot is from a vineyard on Howell Mountain, where summer days are sunny but windy and significantly cooler than the valley floor. Planted in well-drained, volcanic soils, the vines produce grapes with small berries, giving the wines more tannin, as well as earthy flavors and subtle fruit. The 2014 Maya’s Merlot is rich, dark and complex - with leather, black pepper and meaty notes to compliment the lush flavors of black cherry and chocolate. Drink now or wait five or ten years. 

Details
¥ 8,700