2017 Three Thieves California Pinot Noir


Like Robin Hood, who stole from the rich and gave to the poor, Three Thieves Winery believes that one’s fortune (or lack thereof) need not preclude the enjoyment of such riches as premium California wine. Indeed, sharing a bottle of wine with loved ones or good friends is not a privilege; it’s a basic right! And who said fine wine must come in a cork-stoppered 750 ml bottle with an elegant label? From the start, Three Thieves has snubbed the snobs by bottling Zinfandel in one-liter jugs, or Cabernet in lightweight tetra paks. But unlike many brands with a low price point, Three Thieves does not merely repurpose wine sold on the bulk market. Rather they cultivate relationships with conscientious growers, and make and blend the wines at a facility in the Napa Valley. The “Three Thieves” behind this brand are  Joel Gott, Roger Scommegna, and Charles Bieler, each of whom might be considered a serial entrepreneur of the drinks and hospitality trades, with hands in such disparate ventures as a hotel in Mendocino, a gourmet hamburger stand in St. Helena, or such “hipster” products as hard cider, artisanal Mescal and Riesling in kegs. Joel Gott, of course, is well-known to Hotei fans as a producer of fine wines that win awards but remain affordable. But whereas the JG wines are made to grace the dining table, Three Thieves will be the life of the party. Bold, brash, irreverently packaged but carefully sourced and well-made, these are California varietal wines that will spark conversation and good times whenever you get together with friends, family, colleagues or new acquaintances. 


The “liberators of fine wine” have made a California Pinot Noir that’s a real steal. Though priced as an everyday wine, the complex flavors, structure and acidity might con you into thinking you are tasting something much more special. The Wine Enthusiast found that “Baking spice aromas and ripe, juicy fruit flavors make this full-bodied wine easy to appreciate. It follows on the palate with toasty oak nuances and satisfying notes of red and black cherries.” The fruit was sourced primarily from the Central Coast (60%) as well as from Lodi/Clarksburg (40%). The blend includes 18% Syrah and 6% Petite Sirah for color and body. Contact with both French and American oak provided tannic structure as well as spice notes in the finish. It's a medium-bodied wine with a silky texture, generous fruit and plenty of refreshing acidity. 


Fermented in stainless steel and “infused” with some French and American oak for extra body.

Tasting notes

91 points (“Best Buy”)– Wine Enthusiast. Aromas of fresh cherries and violets please the nose while the palate offers up raspberry, berry jam and notes of vanilla spice on the finish. The texture is smooth and silky and balanced by mouthwatering acidity.




76% Pinot Noir, 16% Syrah, 8% Petite Verdot